Manipulation of the Right Brain

Hillary Clinton is a sharp, analytical woman. She's shrewd, calculating, objective, dispassionate and focused... all the reasons why she's going to lose the nomination.

People don't vote analytically; they vote emotionally. That's not what they say but it's what they do says author and psychologist Drew Westen. Another psychological principle kicks in to cover the dichotomy: rationalization: the need to invent plausible reasons for why you've decided as you have.

So people say they "figured it all out" and decided on Obama instead of Hillary but that's not what's really happened. That's the rationalization. Instead, people respond to Obama's use of emotive methods of communication and his focus on altruism and hope. They know he hasn't described his plans for the future; they don't care. They're paying attention because they're emotionally involved and prefer that connection to the facts.

It's right brain versus left (from the work of psychologist/zoologist Roger Sperry).

Hillary is going to lose because her presentations are left-brain focused; Obama is going to win because his subject matter appeals to the emotions of his listeners as right-brain material.

Republicans also use emotive methods of communication but much is predicated on capitalizing on fear and then refocusing that fear into areas favoring Republican issues and candidates. Karl Rove is a master at fear provocation and manipulating the results with the careful use of catchy one-liners (sound bites). Thankfully, neither Hillary nor Obama have used fear in this way.

People are being hit from every side these days: health care costs, aging, higher prices for food and fuel, sinking home equity, shrinking (or at least tightening) credit, the "war" and fear of more wars (Iran, another massive terrorist event), more disasters (climate change, rising oceanfronts, melting ice), more economic woes (bankruptcies, foreclosures, inflation, an inability of the government to continue Social Security and Medicare benefits, etc.), and, for those of us that can travel, the extraordinarily high cost of everything because of the sinking dollar. These issues will become even more volatile as the election nears for two reasons: they're real and happening, and people pay more attention as the election (a perceived time of change) gets closer.

Howard Dean suggests that every Democratic candidate should read Westen's book. But it doesn't just work that way -- you have to have the personality to go with it. A calculating person such as Hillary has her place in the world; but a more appealing personality that speaks to everyday issues and insights emotions just below the surface will win every time.

Ability vs. likeability

A friend of mine - a reporter - asked whether Obama was my type of guy.

My kind of candidate is the rare breed of person who is good at getting things done. He's a practical type - good with his hands and also good at inspiring and encouraging others to use their's wisely AND with conviction and efficiency. Ability to win elections isn't necessarily indicative of ability to make practical changes happen [particularly these days where the process of politics is a study in misuse of power]. Both Bush's have proven this to be true.

Is Obama that kind of guy? How can one know. Is Gore? There's a better chance with him than almost anywhere else. But Obama can bring tears to ones eyes. So could Mario Cuomo and Cuomo also got things done.

I'm not a happy camper with ANY of the present candidates. I've signed petitions to draft Cuomo and Gore.

There was a story caption in last week's BusinessWeek that read: Investing in Russia's People. It caught my attention because Russia needs that kind of investment and Putin is making it happen.

Whichever candidate convinces me that this will actually happen here in America - that he or she is dedicated and has the will to make it happen - will get my vote.

More than ever I'm interested in:

• Ability rather than like-ability.


• A change of direction from politics as spin, bicker and manipulate to negotiate and solve.


• Strategic investments in education, welfare, health care, physical infrastructure and honest communication.


• Changing our posture in world relationships from braggart/bully to willing participant.


• In rewarding those who educate our children instead of those who sell to them.


• And in reducing fear on three levels: lowering the rhetoric, cooperating in a world-wide fight against terrorist activities and helping lower worldwide poverty so that there are fewer breeding grounds for terrorist incubation.

Is Obama that kind of guy? He certainly says that he is. We'll have to wait and see.

We're All The Same

In the movie "Letters from Iwo Jima" there's a scene where a Japanese soldier translates aloud a letter from an American soldier's mother and everyone in the movie (and in the audience) could see that it was the same as letters they had received from their mothers and loved ones... because we're all the same.

That lesson is NOT taught in schools or from the pulpits of our lives. In fact, the opposite is being taught. Our parents tell us to watch out for those people; our churches say that their religion is the only true avenue to a fulfilling life; our government says that it's form of cracy is the only one for the world to emulate. Worse, we're taught that everyone that doesn't agree is an infidel, barbarian, third world ignorant or a heathen.

Hillary Clinton says that we have a basic bargain with our government that it will provide a structure for us so that we can build a good life. And that our founding fathers set up a representational form government to do just that.

Presently that government is failing because it has politicized every aspect of government and that is not in the public interest. Hence the need for real change.

Barack Obama said on one of the Sunday talk shows that:

...one of the larger problems in this administration is that it is politicizing issues that should be guided by competence, practicality, common sense. That's part of what I think the American people really want to see changed in the next president.

Obama suggests that we need to change politics and it's rhetoric so that the lessons come from us, from the grassroots upwards, from an engaged citizenship discussing the issues of our day so that we can all be part of the solution.

I wholeheartedly agree and like the way Obama speaks what's on my mind. I wish him well.